5 - Big Game Day

Building on our ongoing collaboration with Channel 5, we supported the NFL’s arrival in London for the 2025 London Games. Adapting assets from the Big Game Night campaign, we delivered over 117 DOOH outputs across four fixture phases.

The work ran across multiple formats, including D6s, Transvision, motion placements and large-scale displays at Wembley’s Boxpark, designed to convey the energy and scale of the London Games across varied environments.

Alongside this, we developed bespoke stadium assets for both Tottenham Hotspur Stadium and Wembley Stadium, ensuring a cohesive and consistent visual presence throughout the event.