5 - Big Game Day

Building on our ongoing collaboration with Channel 5 and their creative and marketing teams, we were thrilled to support the NFL’s arrival in London for the 2025 London Games. Our team adapted and evolved assets from the Big Game Night campaign, producing over 117 DOOH deliverables across four fixture phases. These ran across multiple formats including D6s, Transvision, Motion, and even large-scale displays at Wembley’s Boxpark.

Brought to life through eye-catching animation transitions, dynamic camera movements, and atmospheric footage, the campaign delivered a powerful sense of energy and excitement that captured the spirit of the London Games.

As part of this extensive activation, we also developed bespoke stadium assets for both Tottenham Hotspur Stadium and Wembley Stadium — amplifying the partnership between the NFL and Channel 5 and ensuring a cohesive and impactful visual presence throughout the event.