Rangemaster - Part of the family, since 1830

Rangemaster makes its marketing comeback with a humourous TV, print, online campaign. We teamed up with Mr President, to create still assets off the back of the TVC which would roll out across the press and online. The campaign, which includes TV, print, digital and PR activity, celebrates Rangemaster’s enduring prominence within family life with the launch of a new brand idea: “Part of the family since 1830”. This brand strategy – of aligning with a desire to embrace the “bigger life” that comes with having a young family – was defined by Mr. President and the marketing team. It followed qual and quant research that identified the pride that comes with having the perfect family cooker and how much reliance families place on their Rangemaster. Combined with the British manufacturer’s longstanding heritage (having helped family life flow easier for almost 200 years) it cements the integral nature of the brand’s role in family life.