Thorntons - Big, Bold, and Bloomin’ Delicious

Building on the success of the initial ‘Uniquely Thorntons’ previous campaign, in collaboration with Mr President we have unveiled the next chapter in the British chocolatier’s journey of modernisation. This bold evolution is designed to make Thorntons impossible to ignore by turning their chocolates into icons—elevating the craft, variety, and character that define the brand.

At the heart of the campaign is a celebration of "edible engineering." Rather than simply showing the exterior, the creative reveals precise cross-sections of the chocolates, showcasing the complex layering of milk, white, and dark chocolate, intricate interiors, and textures. Set against luxurious turquoise and cream backdrops that mirror the brand’s refreshed packaging, these visuals prove exactly why Thorntons stands out in the boxed chocolate aisle.

Using a blend of photography, retouch, cgi and animation we crafted a cohesive multi-sensory experience: visually, chocolate drizzles and nuts cascade in slow motion, ‘Uniquely Thorntons’ cements the brand as the most irresistible choice on the shelf.