HSBC - Making the Right Connection

For HSBC Private Bank's 'Making the Right Connection' campaign, we provided retouching both on set and in the studio, alongside full artworking across the rollout. Shot by photographer Max Miechowski, the two executions — an intimate chef's table lunch and a charity gala set within a botanical garden — were crafted for an UHNW audience, where every detail needed to feel authentic, aspirational and true to the world being depicted. Working on set meant creative decisions could be made in the moment, with the finish of the final image in mind from the first frame.

The campaign is now live across OOH, print, digital and social — including The Financial Times and Heathrow Airport — with over 140 adaptations delivered across multiple markets and languages.