Toyota - Electrified Vehicles

For Toyota’s PHEV and HEV ranges, we were commissioned by Publicis Groupe to deliver two range-shot key visuals through a hybrid production workflow. The agency supplied AI-generated backplates alongside CGI render passes of the cars, and our job was to bring the two worlds together: compositing every element so it sat believably in a single environment, and matching the cars against real-life photographic references to keep them true to the product. A final grade pulled it all into sleek, contemporary architectural settings.

The project is a good example of where production is heading — AI, CGI and retouching each doing what they do best, with our experience in post making the judgement calls that let the finished image hold together. Delivered for print and digital.