DWP - Tell DWP if your circumstances change

Building on M+C Saatchi Group UK’s multichannel campaign for the Department for Work and Pensions, we supported the rollout of Tell DWP, an initiative designed to encourage Universal Credit customers to report changes in circumstances.

Our role focused on high-end retouching across a suite of still campaign imagery, ensuring clarity, consistency and suitability for deployment across print and digital platforms. In addition, we generated moving assets from the still photography using After Effects, creating motion outputs optimised for online and social placements.

By developing motion from static imagery, the campaign was able to extend its reach across formats while maintaining a cohesive visual language throughout the rollout.